Insight/ Strategic Planning

Out With The Sales Funnel, In With The Cocktail Shaker

Sales and marketing frameworks can be useful, and there is no more commonly used framework than the traditional “sales funnel” that we all know and love. You know, the diagram where customers come into the top of the funnel, then good sales and marketing people gradually move them down until they are ready to buy. Wouldn't it be nice if it really worked that way? It would certainly make our jobs a lot easier.

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