Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ General Management

The 5 Essential Resources Every Chief Marketing Officer Needs

In a conversation with Dave Minifie, a prior executive from Procter and Gamble and the current EVP, CMO and Business Integration Officer for Centene Corporation, a $10B multi-line health care enterprise, we identified 5 key resources that every CMO–and future CMO—needs to navigate both their career and jobs effectively.

Read full story »