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Insight/ General Management

The 5 Essential Resources Every Chief Marketing Officer Needs

In a conversation with Dave Minifie, a prior executive from Procter and Gamble and the current EVP, CMO and Business Integration Officer for Centene Corporation, a $10B multi-line health care enterprise, we identified 5 key resources that every CMO–and future CMO—needs to navigate both their career and jobs effectively.

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