Insight/ Market Research

From Fad To Fixture: Native Ads And Content Marketing Are Here To Stay

In recent memory, we’ve seen SEO, enterprise social media and monitoring, and marketing automation companies follow nearly identical trajectories in their rise and exit. Startups like Buddy Media identified gaps in existing marketing technology, and became canaries in the coal mines into which mainstream brands — and hundreds of entrepreneurs — rushed. Over the past two years, we’ve seen a similar trend happening in a well-known and well-tested marketing channel, now dressed up in new clothes and offering new opportunities.

Read related article, "Marketers Go Native With Their Advertising."

Read full story »