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Insight/ General Management

Q&A: Frank Boulben, Chief Marketing Officer, BlackBerry

"We launched the first smartphone platform in 1999, but by 2010 it was reaching the end of its life," said BlackBerry CMO Frank Boulben. "We had to make a decision about whether we develop a new platform or partner with Android or Windows Mobile. We decided to take the hard road and build a new platform from scratch, but a platform in which we could innovate and be differentiated."

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