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Insight/ General Management

White House Black Market's Donna Noce On The Power Of Personalized Customer Relationships

When Donna Noce was young, her mother couldn't convince the admitted tomboy to put on a dress. "I actually cut off all the hair on my Barbie dolls," Noce said. During college, however, the pre-veterinary medicine major took a job working for a chain of local retail stores and was eventually asked by the owner if she wanted to learn to become a fashion buyer. Noce agreed, and after watching customers buy merchandise she had brought to the store, "I just fell in love with the whole idea of being in a business where I could predict what a consumer would want."

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