Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ General Management

White House Black Market's Donna Noce On The Power Of Personalized Customer Relationships

When Donna Noce was young, her mother couldn't convince the admitted tomboy to put on a dress. "I actually cut off all the hair on my Barbie dolls," Noce said. During college, however, the pre-veterinary medicine major took a job working for a chain of local retail stores and was eventually asked by the owner if she wanted to learn to become a fashion buyer. Noce agreed, and after watching customers buy merchandise she had brought to the store, "I just fell in love with the whole idea of being in a business where I could predict what a consumer would want."

Read full story »