Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Branding & Communications

Media360: Marketers Should Find Data 'Butt-Clenchingly Exciting,' Says Panel

Keith Moor, Santander’s director of brand and communications, speaking at a Media360 session called 'Playing the Data Dating Game', said: "We had all the information we needed not only to predict it but to prevent it. The problem is culture. Data needs aligning with culture."

Read full story »