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News/ Branding & Communications

Media360: Marketers Should Find Data 'Butt-Clenchingly Exciting,' Says Panel

Keith Moor, Santander’s director of brand and communications, speaking at a Media360 session called 'Playing the Data Dating Game', said: "We had all the information we needed not only to predict it but to prevent it. The problem is culture. Data needs aligning with culture."

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