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Insight/ General Management

The Inbound CMO's Biggest Hurdle? Selling The Rest Of Their C-Suite

Some of today's CMOs have catching up to do to keep pace with current marketing trends. Many, for example, have reported feeling unprepared to manage the influx of Big Data available in today's digital world, with 70% saying they lack true insights into their own analytics, making it difficult to justify any new or added expenditures. But this challenge transcends just their own self-education--their job has become one of educating the rest of their C-suite, too.

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