News/ Branding & Communications

Tobacco Firm Begins 'Stealth-Marketing' Campaign Against Plain Packaging

In a new "stealth-marketing" campaign launched with the aid of a major lobbying firm, which has waged similar offensives for rightwing causes in the US, the makers of Marlboro cigarettes are seeking to mobilize a grassroots fightback by customers against moves towards the introduction of blank packaging.

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