Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

News/ General Management

Kraft Marketing Exec Berman Courted by JC Penney

The retailer plans to hire a marketing leader shortly, according to two executives close to the company. The top candidate: Debra Berman, VP-marketing and engagement at Kraft Foods Group, according to reports.

Read full story »