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Insight/ Branding & Communications

The 10-Step Path To Marketing Nirvana

At first blush, "marketing nirvana" seems an oxymoron, like "jumbo shrimp" or "working vacation." But so does the brand "Burkini"—a combination of "burka" and "bikini," yet its creator embraced the path to marketing nirvana and became an international success. Here's the path...

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