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News/ Emerging Media

Nuance's 'Talking Ads' Speak Their First Words – In Swedish

In April, Nuance Communications decided to bring its speech recognition and natural language understanding technology to a new industry: advertising. It created what it called the Voice Ad, a marketing medium that allows mobile users to speak to a digital advertisement on their phones and receive an answer back.

Read related story, "New Mobile Ad Units Will Speak To Consumers, Literally."

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