Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Analysis & Measurement

It’s Time To Get Serious About Measurement

Amazingly, the Internet -- the most trackable medium ever due to its two-way and one-to-one connections -- has always faced huge issues surrounding measurement. There are many good reasons for this, as well as a number of really bad reasons. Regardless, now is the time to fix it.

Read full story »