Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

News/ Lifecycle Marketing

Few B2C Marketers Claim An Excellent Understanding Of Their Customers

Almost nine in 10 B2C organizations believe they could do a better job at customer engagement with access to more comprehensive data sources, and the study shows that only a minority have a clear understanding of their customers beyond simple transactional data.

Read full story »