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News/ Market Research

Geo-Fencing Drives 68% Lift In Response For Convenience, Gas Merchants: PayPal

Convenience stores and gas stations using geo-fencing saw a 68 percent lift in click-through rates compared to campaigns that did not use location-based targeting, according to a new report from PayPal Media Network.

Read related story, "Precise Location, Big Data Power Charge Marketers Geotargeting Strategies."

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