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Insight/ Branding & Communications

A Guide To Overcoming The Myth Of Content Marketing

KoolAid – aside from being a sugary drink that is deliciously bad for you, is also an analogy many of us use to describe a situation when everyone is blindly agreeing with an idea without questioning it.  This type of balloon was in danger of flying high above the heads of all the attendees of the world’s largest content marketing event this past week in Cleveland: Content Marketing World.

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