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Insight/ Branding & Communications

What The Modern Internet Means For Advertisers

The Internet is undergoing a dramatic visual and structural shift. Examples of the modern Internet are all around us. Stalwart media properties like Yahoo! and CNN have completely revamped their site design to center around a news feed, social platforms have committed to feed-based monetization strategies, and modern sites like Medium and Branch have succeeded by offering immediate and intuitive options for the right users at the right time.

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