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Insight/ Strategic Planning

Secrets Of Successful B2B Remarketing Campaigns

Remarketing has been around for a few years on the display side of marketing, but has only recently picked up momentum and adoption on the paid search side. Remarketing is something that companies sometimes do really right … and other times do completely wrong. Here are some things we’ve learned from our search B2B remarketing campaigns, from both an e-commerce and lead-gen perspective.

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