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Insight/ General Management

Ripples From Software, To Marketing, To Manufacturing

We can learn a lot by watching how a revolution moves from one profession to the next. When it comes to rapid prototyping and adaptive development, as a result of digital technologies, the software industry naturally led the way. The very technology they invented helped change the way they work. Digital marketing was a similar revolution. As marketers began to realize the malleability of digital media, the speed of marketing accelerated.

Read related articles, "Is 'Agile' Your Missing Link?" and "Agility In Action: How Four Brands Are Using Agile Marketing."

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