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Insight/ Branding & Communications

Adblockers Are More Innovative Than The Advertising Industry

Last year Google lost $887 million in advertising revenue because of ad blocking software--that's a lot of noodle by anyone's count. According to PageFair, which makes ad-blocking software, this current trajectory means that by 2018, pretty much everyone on the planet (apart from my mum, in all likelihood) will have installed software that blocks ads.

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