Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

Triggering Brand Impressions And The Mind

If your brand is one that aspires to command a price premium, then you need to understand what makes it meaningfully different from the alternatives.
But meaning is in the eye of the beholder. So much as marketers seek to add meaning to their brands, the user also adds their own unique meaning to what the brand stands for, and the latter may be far more important than anything the marketer says or does.

Read full story »