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  • Your Brain on Soup
    Neuromarketing
    Sometimes traditional market research techniques like asking about ad recall don't necessarily correlate with consumers' actual buying behavior. Campbell Soup Co. realized this. Find out how the soup company turned to neuromarketing and biometric research to monitored consumers' emotional responses.

  • Racing to relevancy: three hurdles to customer insight
    DMNews
    Most companies' marketing messages -- in all channels, not just outbound -- score very low on the customer-relevance scale. There are a number of factors at play, but here are the three most common hurdles businesses face in the race to get relevant, plus how to leave them in the dust.

  • 2010 Planning: 3 Tips To Improve Search Results Next Year
    Search Engine Land.com
    Most B2B marketers know that they can’t afford to wait and see what happens with the economy. Now is the time to look for ways to generate improvements in your search campaigns. As you start planning for 2010, consider the following three tips on how to improve your search results.

  • Proving ROI for Search-Engine Optimization
    MarketingProfs
    Whether it's e-commerce, lead generation, or consumer awareness, your marketing goals will determine the best ROI metrics on an SEO effort. That said, here are six components that almost always find their way into a business case for the effectiveness of SEO.

  • The social media golden rule
    iMediaConnection.com
    In the world of social media, one strategy will always ring true: Engage with your customers as you would have your vendors engage with you. See how this principle can shine through in your campaigns.

  • Cross-Channel Attribution Model On Track To Replace The Last Click
    MediaPost
    Online advertising has always held the promise of being the most accountable medium, but execs now realize models need to measure much more across many advertising channels. Three industry segments are leading the adoption of cross-channel attribution tools.

  • Marketers: Don't Just Buy Media--Earn It!
    MarketingProfs
    When people share your message for you, that has a much bigger impact on branding and sales than paid ads alone. Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.

  • Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)
    MarketingProfs
    Cross-channel marketing is all about coordination. It's about letting your marketing mix lead you to new levels of efficiency and collaboration to ultimately drive long-term success. But with so many channels and so many rules, where's an advertiser to begin?

  • Why it's too soon to give up on counting clicks
    iMediaConnection.com
    Online marketing draws a lot of heat for emphasizing clicks over sales, but don't abandon that metric just yet. Here's how you can combine clicks with other variables for more accurate analytics.

  • The gift that Facebook gives to your brand
    iMediaConnection.com
    The market for paid virtual goods is estimated at $1.6 billion in 2009, growing to $2.8 billion by 2012 -- up almost 30 percent year-over-year. So little wonder that irtual goods present a unique marketing opportunity, helping users to personalize their social network pages with your brand in mind.