We've scoured the blog landscape to bring you the best. Topics include online media, traditional media, emerging media, tools, branding and communications, lifecycle marketing, market research, analysis and measurement, strategic planning, general management
If you get content marketing right, you don't need to compete with others for readers or followers. You just need to attract a big enough audience to convert a few into actual customers.
Fashion has always blithely forged ahead with little concern for blatant cultural appropriation or cultural appropriateness. But can and should they continue to get away with it?
A recent followup study found community participation has mixed effects on customers’ likelihoods of participating in buying and selling behaviors. In fact, they found that community participation had a negative impact on the number of listings and amount spent.
With the changes in marketing that have been happened over the past few years, small businesses can promote themselves, their values, and their relationships through many online venues, enabling them to take advantage of the crisis in the economy.
Facebook's current status won't last forever. In fact, it's user growth has already slowed, though whether that's temporary or not remains to be seen. But marketers should be ready for any eventuality.
The infrastructure, mechanics and data utilization imperative of a cross-channel, digitally oriented world are very demanding. Today, we see several areas of continued strife, if not mania, inside even the strongest marketing organizations.
Could an inevitable name change be on the horizon for BP? Perhaps. But a corporate name change is not something that should be taken lightly or done hastily. Corporate name changes can be lengthy and expensive propositions.
Have you thought about optimizing usability and curating your user-generated to better engage and monetize your community in a platform-agnostic environment, while ensuring your users' privacy? Yeah, we have, too.
Of course, you already know all about “branded entertainment.” While that can be an expensive, hit-or-miss proposition, at least one company has adopted a relatively low-cost, high-value approach that’s better described as “branded journalism” -- hiring journalists to produce content for a company-run site.
Digital advertising is getting all the attention, despite the fact that it still only commands about 25 percent of the worldwide ad spend. Direct mail, e-mail programs, traditional print, and broadcast retain a great deal of power, and marketers shouldn't overlook these tools in chasing after the latest trend.
What are the possibilities of advertising and more on mobile devices -- the 7th Mass Media Channel? How can we create new formats rathern than copying old ones?
As you’ll see, some of the strategies I am recommending are tried and true—they have been working since day one and will probably continue to for the considerable future. However, there may be a few here that you’ve never considered—or may even be surprised by.
In the never-ending effort to make museums more successful in reaching the public (and reaching the public’s wallet), museums are now taking marketing to the next level by literally standing behind viewers and recording their every move.
Scent branding (also known as scent marketing) is an emerging field in the worlds of fragrance and design. Because of the power that smell has to communicate directly with our memories and emotions, scent branding is an effort to add multidimensional meaning to our experience of products and spaces.
Congrats. There's an ad agency handling the MySpace brand -- and a repositioning, a new clever message, and maybe even a new logo just across the horizon. Now it's time for a new owner.
Google’s positioning as an auction conductor has emerged as a central defense to the increasing antitrust attention being paid to Google’s remarkable share of the search advertising market. However, Google’s positioning breaks down when Google buys house ads via AdWords.
Google needs a serious CMO who can help guide new technologies into the market. But as long as the founders’ data-driven culture remains intact, and marketing remains a second-class citizen, that will likely never happen.