Blog Marketing
Blog Marketing
There are thousands of digital marketing blogs out there that cover blog marketing—that is, the marketing of blogs—and blogs about Web marketing strategy using blogs. CMO.com has trimmed this number of online blogs down to the 40 or so most interesting, useful, and influential Web blogs and we bring the best of the best to you. The topics covered by these blogs include online media, mobile marketing, traditional media, emerging media, tools, brand marketing, lifecycle marketing, market research, analysis and measurement, strategic planning, social media marketing, and general management. Please see other CMO.com sections for additional digital marketing resources and digital marketing news.
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InfluxFacebook’s success has been based on delivering a brilliant user experience. The company's challenge is how to expand the advertising offering, including in its currently underutilized mobile platform, without creating more clutter and thus undermining the experience.
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The Future BuzzSearch, Social Media Marketing, Trends, Strategy, Web Sites, Online Media, Market Research, Strategic PlanningSome companies might not look like they're in a content-related business at first. But in a world where every company is a media company, every business is content related. And that makes every passionate professional, marketer or otherwise, a content creator.
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The Buzz BinAdvertising, In-Store, Brand Marketing, Search, Social Media Marketing, Strategy, Web Sites, Online Media, Targeting, Tools, Traditional Media, Branding and Communications, Strategic PlanningTegardless of whether you like Cupcake wines, there’s much marketing wisdom to be learned from their example. They know their audience and have smartly crafted everything from their labels to their Web content to appeal to it.
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ReadWriteWebAgencies, Mobile Marketing, Management, Emerging Media, Strategy, Branding and Communications, General Management, Strategic PlanningForrester's look at the biggest and best mobile marketing companies has one big problem: it looks only at the biggest and best. This enterprise-focused approach is the wrong one to take in a world where dozens of innovative startups are tackling the idea of mobile marketing with fresh ideas and eager teams.
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Damn, I Wish I'd Thought of That!Direct Mail, Brand Marketing, Loyalty, Promotions, Targeting, Tools, Traditional Media, Branding and CommunicationsSure, delivering a plant cost the local florist more than printing some flyers. But it meant we never even looked at their competition from then on.
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Strategic Name DevelopmentBrand Marketing, Management, Social Media Marketing, Online Media, Branding and Communications, General ManagementTo those who think that all brand names can be crowdsourced, I have one word: iPad. And another word: Wii. These are two of the more successful brand names of the last ten years, and I guarantee that you would not get them from a crowd.
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Fox BusinessBranding is more than appearing different; it’s also about aligning your message with the lives of your customers. Those that are successful in doing so will be deemed less intrusive with their advertising and marketing.
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Make Marketing HistoryThe ad in this photo is technology-centric, marketing-focused, and customer-indifferent. It's a multilayered example of some dangerous business thinking.
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Forbes.comWhat my research and dealings with CMOs tells me is that the job is less and less about marketing, and more and more about corporate strategy and leadership. And that the challenges in front of you as a corporate officer, rather than the head of marketing, have more to do with understanding the customer than understanding CPMs and creative.
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She-conomyAdvertising, Brand Marketing, CMO Surveys, Strategy, Targeting, Tools, Branding and Communications, Market Research, Strategic PlanningAccording to the results of a survey of women small business professionals, there are six mistakes businesses need to avoid when marketing to women. You know your brand should target women; here's how not to mess it up.
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Convince & ConvertMost companies don’t want to answer consumer questions well. They shrink away from telling the truth (the good, the bad, and the ugly) and instead lean on pretty ad copy to garner sales and "close deals." Such a strategy is not long for this world my friends, and we can thank social media and blogging for it.
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AdAge.comAnalysis and Measurement, Attribution, Advertising, Web Analytics, Trends, Strategy, Branding and Communications, Market Research, Strategic PlanningThe big CMO dilemma today includes such questions such as: What about measurement of all these new platforms? What does it mean that Coke has 36 million Facebook followers? Mobile phones seem to be creating a rebirth of discounting; how can I avoid that? With all the data we have these days, I think we should be finding answers to some of these questions. But we're not.
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Rebecca LiebAnyone considering buying Facebook’s stock would do well to understand the difference.
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Faris YakobAdvertising is a means, not an end. As such, ad agencies either make advertising, which is a service that can be displaced; or they help businesses solve business problems with creativity, which will remain an ongoing need as long as there are businesses.
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PSFK.comIf Amber Case is right, user interface design will not only be relevant to how a consumer connects with our brands across the websites we develop, but also to how they will connect with us across multiple touchpoints, on and offline. Maybe it's time to think about UI design earlier on in our brand/digital strategy and planning discussions.
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Fox BusinessGiven the strength of its brand, it's surprising that American Express is considering diluting it. Its new Serve prepaid cards appeal to a much more downmarket group than its existing customer base. Does that matter?
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Occam's RazorAnalysis and Measurement, Advertising, Web Analytics, Trends, Branding and Communications, Market ResearchThe problem with digital marketing isn't a lack of data, it's a lack of imagination. These seven changes are already dramatically affecting what marketing is and should be. Adapting to the implications will allow the creation of a more future-proof you.
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Forbes.comHere’s a summary of my 12 predictions for 2012 -- far from comprehensive, in no particular order, and ready-made for you to argue with. No doubt a whole lot more will happen, but these are the things I'll be looking for.
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GoodFive years after São Paulo banned billboards, have all the businesses in the city gone under? Hardly. In fact, most citizens and some advertising entities report being quite pleased with the now billboard-less environment.
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Digital Marketing 1I’m a great believer in the potential of marketing automation -- when it is implemented thoughtfully and effectively. But automating bad or poorly thought-through processes simply accelerate failure and highlight stupidity.
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