CMO.com

Fashion has always blithely forged ahead with little concern for blatant cultural appropriation or cultural appropriateness. But can and should they continue to get away with it?

With the changes in marketing that have been happened over the past few years, small businesses can promote themselves, their values, and their relationships through many online venues, enabling them to take advantage of the crisis in the economy.

The infrastructure, mechanics and data utilization imperative of a cross-channel, digitally oriented world are very demanding. Today, we see several areas of continued strife, if not mania, inside even the strongest marketing organizations.

Could an inevitable name change be on the horizon for BP? Perhaps. But a corporate name change is not something that should be taken lightly or done hastily. Corporate name changes can be lengthy and expensive propositions.

Have you thought about optimizing usability and curating your user-generated to better engage and monetize your community in a platform-agnostic environment, while ensuring your users' privacy? Yeah, we have, too.

Digital advertising is getting all the attention, despite the fact that it still only commands about 25 percent of the worldwide ad spend. Direct mail, e-mail programs, traditional print, and broadcast retain a great deal of power, and marketers shouldn't overlook these tools in chasing after the latest trend.

As you’ll see, some of the strategies I am recommending are tried and true—they have been working since day one and will probably continue to for the considerable future. However, there may be a few here that you’ve never considered—or may even be surprised by.

Scent branding (also known as scent marketing) is an emerging field in the worlds of fragrance and design. Because of the power that smell has to communicate directly with our memories and emotions, scent branding is an effort to add multidimensional meaning to our experience of products and spaces.

Google’s positioning as an auction conductor has emerged as a central defense to the increasing antitrust attention being paid to Google’s remarkable share of the search advertising market. However, Google’s positioning breaks down when Google buys house ads via AdWords.