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At a time when Google is moving into new services in which users have more options and are used to more experienced design, it might want to try to pick up a trick or two about human product experience design from the best in class on this subject.

More important than ideas are management teams; if new offerings are commodities it’s execution by the management team – what I like to call execution intelligence – that makes the difference in the market.

At most companies, it is a mark of shame to use anything other than the company's product. I doubt that you would see many tubes of Crest at Colgate-Palmolive. Try bringing a Coke product into Pepsi. It's kind of silly, isn't it? An innovation-focused company shouldn't have an avoid-the-competition-at-all-costs mindset.

These 11 fundamental marketing principles will help entrepreneurs, start-up teams, and budding CMOs lead an integrated marketing effort over the lifetime of a company.

I'm not advocating "Mad Men"-like liquor-pounding at the office. But I do wonder how things might work if we all walked around with an almost-drunk bravado.

Media and communications have changed, so a big TV spot or newspaper campaign probably isn’t the right approach for transformational marketing. But lately it seems the pursuit of breakthrough marketing creativity has taken a backseat to work on more predictable and achievable efforts.

The SETI@Home project's search for extraterrestrial intelligence offers lessons in how, where and why to apply social media campaigns.

The objective of process is to improve service quality and consistency. Unfortunately by dumbing down behavior, a "good" process can prevent firms from creating a great service.

Apple is exhibiting a spectacular amount of tone-deafness in its handling of the case of the lost iPhone prototype.

How is your experience changing as media titles unbundle from physical devices and become infinite and on-demand?

C.K Prahalad, recognized as one of the leading management thinkers of this age, died while on a trip to San Diego. Watch a video of the University of Michigan professor talking about the new age of innovation.

Seth Godin says if you're trying to build a community--or an organization--you must try something different, innovative and maybe even a little edgy.

What's your product development strategy? Does your company develop solutions-based products or develop simple products focus on sales and marketing? The answer, according to Joe Hall at the Marketing Pilgrim blog, depends on many things.

Somewhere along the way the word "irrational" was turned into a bad word, but Seth Godin argues it shouldn't be. Many successful business leaders have tossed aside focus groups and made seemingly irrational decisions about their products. Consider these few examples.

Bill Polian, president of the Indianapolis Colts NFL team, has the right game plan when it comes to his budget. After seeing some solid data, he knew he had to change something. Marketers should do the same. Here are a few questions you should ask about your marketing budget.

The full integration of social media may only be a matter of time, but the next frontier of marketing innovation is not yet on the horizon.

Savvy marketers don't sit around debating the legitimacy of a particular marketing medium that so clearly already has potential--they just go. People with a penchant for moving first are figuring out their competitive position within the medium and determining whether that it suits their targeting and other parameters.

Most companies are drowning in insight — although they don't always know it. You can almost always find compelling ideas and well-developed plans. The hard part is in the doing, in taking the requisite steps to translate an idea that looks great on paper into profits.

If marketers aren’t seeing the results they want, working harder may not be the answer. It may mean that you need a completely new approach.

To embrace passion, companies must embrace risk-taking, serendipity and authentic discovery. They must also value people with self-imposed performance goals, and those who demand constant progression. What is your company doing to harness passion?

In the fast-moving marketing world of ever-changing technology, don't forget the core values of branding creativity. Sometimes, we have to turn off the computers, sit back and get inside the head of a product and its objectives.

Contrary to our cherished beliefs, more information - especially more 'relevant' information - isn't always necessary or indispensable towards acquiring knowledge. Consider economist Daniel Johnson’s predictions about the Winter Olympics as an example.

A lot of amazing work is coming out of digital agencies and digital departments of brand marketers. Given the right support, there's no question that marketers' and agencies' digital departments will be the key to the future of the advertising. But two obstacles remain in the way.

Seth Godin says pend your time coming up with better ideas, not with more (faux) followers. The greater your ideas, the more loyal your followers.