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In a recent speech, former Eastman Kodak CEO Jeffrey Hayzlett discussed ways marketers could be leaders and change agents in their organizations.

Grab a nearby Oreo (a virtual one will do). Each side represents a distinct path and sphere of influence for media companies, agencies, technology providers and individual careers. Now, divide the cookie into halves the way you did when you were six. You’ve now got a separate chocolate wafer in each hand, and all or most of the cream went on one side or the other. At this point you might be thinking that these cookies represent, say, “search and display” or “branding and direct response.” And you’d be wrong.

How you do you turn a team marred by dysfunction into one that excels together? One expert offers several suggestions on how to rally your team around its purpose first and foremost before focusing on goals and measurement.

I'm not advocating "Mad Men"-like liquor-pounding at the office. But I do wonder how things might work if we all walked around with an almost-drunk bravado.

Sometimes the simplest management strategies are also the most effective.

CMOs in the past were typically lumped into one of two categories: creative or numbers people. This is an antiquated notion that is best left behind. Here are four qualities that future CMOs need to have to remain relevant and effective.

Marketing work is filled with tasks both large and small. Kmart's marketing chief shares his personal method for separating the crucial from the unimportant.

Leaders must strike a delicate balance between embrace the space between judging too soon (the classic mistake of the problem-solver) and deciding too late (the classic space of the academic). Here are a few ideas to improve your leadership skills.

If you're a manager, leader or owner of an organization that really wants a framework for transforming your understanding of the social web, then Charlene Li's new book, “Open Leadership: How Social Technology Can Transform the Way You Lead,” is a recommended read.

Like many executives, I use advanced technologies to manage and do my job. But I keep asking whether I'm a Luddite because my leadership style has not changed over the years, even though I'm "wired."

A lack of involvement on the part of CMOs contradicts with the growth of social media, not only in terms of users but time spent on it as well.

Customers evolve. We need to follow them on their own terms. They are in control.

C.K Prahalad, recognized as one of the leading management thinkers of this age, died while on a trip to San Diego. Watch a video of the University of Michigan professor talking about the new age of innovation.

Seth Godin says if you're trying to build a community--or an organization--you must try something different, innovative and maybe even a little edgy.

Ted Rubin, CMO of e.l.f. cosmetics, learned at the feet of a master, Seth Godin, who instilled the guerrilla credo that inventiveness and elbow grease can make up for a small budget every time.

The dual role of the CIO confuses business goals and roles--so says a Diamond Digital IQ Survey. Read on to find out some of the key finding and indicators pointing to what could be the obliteration of the CIO from executive teams.

Clothes don't make the man, the man makes the man, says Seth Godin. Clothing (or branding in this case) just amplifies. Godin shares why companies trying to find their brand identity or completely rebrand themselves must be prepared to fail--and then stand up for something.

Like the content business, the impact of advertising messaging needs to be measured—but we cannot lose sight of the nonlinear and often irrational process of creating brilliant advertising that works.

The CMO who delegates too much responsibility for directing measurement risks undermining both the insight and organizational value of the outcome -- not to mention the credibility of the approach in the eyes of the key stakeholders.

The tidy C-suite club of old just doesn't cut it in today's messy, disruptive, complex world.

Digital marketing obviously means understanding an array of digital media, but with social networking it means knowledge of social dynamics, not merely customer behavior. Here are four essential elements for expanding your marketing mix.

Marketers are trying to figure out the right mix of channels to focus on--Web site; industry-specific events and webinars; public relations; search marketing; analyst relations; and email campaigns to name a few. When you get right down to it however, the success or failure of all this planning boils down to thought leadership.

Whether you are talking to customers, interviewing job candidates, or even questioning staff, executives need to draw people out. And so often, it is not a matter of what you ask, it is how you ask it. Here are some suggestions.

What should be the approach to managing and leading people through a recession? Here are a few guidelines, or people skills, to help boost morale.