CMO.com

Google needs a serious CMO who can help guide new technologies into the market. But as long as the founders’ data-driven culture remains intact, and marketing remains a second-class citizen, that will likely never happen.

With the right attitudes on both sides, marketing and creative can work together to do great things. But with the wrong attitudes...

In their rush to play it safe and then their urgency to salvage everything in the face of an emergency, most organizations do precisely the opposite.

More important than ideas are management teams; if new offerings are commodities it’s execution by the management team – what I like to call execution intelligence – that makes the difference in the market.

Employees are a brand’s first line of marketing, its original sales force that is consciously or unconsciously providing word of mouth advertising as an extension of their job, and social media can help rally them around their brand.

As we can see from the examples of companies such as Toyota and Ford, many organizations are increasingly concerned about how social media can influence their image. Read on for best practices on how your company can use social media as a tool for listening and customer service.

How you do you turn a team marred by dysfunction into one that excels together? One expert offers several suggestions on how to rally your team around its purpose first and foremost before focusing on goals and measurement.

Insights from the SAP conference go back to the basics: customer relationships. Find out the two mistakes companies most commonly make when it comes to using social media to improve their customer experience.

These 11 fundamental marketing principles will help entrepreneurs, start-up teams, and budding CMOs lead an integrated marketing effort over the lifetime of a company.

Looking to get more out of your lead management system? As with any collaboration between sales and marketing, it will involve a lot of planning and testing, but consider these reasons to revisit how to manage your qualification process.

Many client technology organizations are ill-equipped to deal with the technical and organizational challenges posed by the marketing domain, and these new conversations create a significant change in the expectations for all parties.

The objective of process is to improve service quality and consistency. Unfortunately by dumbing down behavior, a "good" process can prevent firms from creating a great service.

CMOs in the past were typically lumped into one of two categories: creative or numbers people. This is an antiquated notion that is best left behind. Here are four qualities that future CMOs need to have to remain relevant and effective.

Seth Godin takes another look at the boss-employee relationship. What would happen if you say to the people you hired, "I work for you, what's next on my agenda to support you and help make your numbers go up?"

To work efficiently, organizations have to learn new knowledge about how the system, or that of the market, actually works or doesn’t work well. To do this, read the four parts of Dr. W. Edwards Deming’s "System of Profound Knowledge."

According to a recent United Nations study, if the world's biggest companies actually had to pay for the environmental harm they cause, the bill would come to $2.2 trillion a year and reduce profits by one-third. Take another look at the advantages of corporate social responsibility.

Is the continuous stream of messages coming into your inbox helping you be more productive at work? On the whole, probably not, says Seth Godin.

C.K Prahalad, recognized as one of the leading management thinkers of this age, died while on a trip to San Diego. Watch a video of the University of Michigan professor talking about the new age of innovation.

Your customers can seamlessly move from web to social to call center to your front door. But do you treat them the same in each channel? Here are five things to think about when it comes to managing your various channels.

How do organizations get their internal staff on board with social media? Lessons can be learned from IBM social media strategist Pauline Ores.

The dual role of the CIO confuses business goals and roles--so says a Diamond Digital IQ Survey. Read on to find out some of the key finding and indicators pointing to what could be the obliteration of the CIO from executive teams.

Whose job is social media anyway? While most people say the marketing team, the real answer may need to be everyone. If that is the case, which model is most appropriate, and which functions need to work together within the chosen model?

CMOs need to lead the growth agenda for the company, lead the brand beyond the marketing department, engage with customers effectively and deliver value and customer service, ensure our company is differentiated in the market, and meet or exceed our metrics doing more with less. We can’t do everything

If a company's leadership can't answer "yes" to the following six questions, leadership may want to consider that it's being too smart for its own good. And that's never a wise thing, as customers are increasingly learning the hard way.