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Augmented reality holds a lot of promise for innovative marketing techniques. But most existing augmented reality apps are little more than parlor tricks.

Marketers are increasingly looking to expand on full screen rich-media adverts that will take up the entire phone screen.

As the release of a flawed iPhone 4 has taken some of the luster off the iPhone/iPad platform, marketers might want to consider focusing their efforts on alternative devices, at least for a while.

Mongoose CEO Bradley E. Reynolds discusses how to attribute a single person-to-person engagement to a specific mobile marketing effort and how to integrate the information into business processes.

Foursquare's value proposition -- serving mobile consumers offers from nearby businesses -- is a win-win-win, but the addition of offers from Starbucks may wind up breaking the system.

In a recent speech, former Eastman Kodak CEO Jeffrey Hayzlett discussed ways marketers could be leaders and change agents in their organizations.

We believe most analysts are currently underestimating the mobile opportunity at Google and the foundation the company is putting in place, which should enable it to be a major player in the mobile ad market and could eventually represent an additional growth driver at the company.

We’ve got to figure out how to take the best of the Web and bring it to wherever our audience is, so it feels like we are right there, like magic, when they want or need something from us. Which is what it’s supposed to feel like in the future, right?

The emergence of many mass-customization mobile applications is a sign that consumers enjoy engaging with brands that allow them to create their own customization.

I think Apple intends to own the ad market for its app ecosystem.

The majority of this digital universe is generated by individuals who continue to move toward data-rich environments like social and mobile. As Neil Perkin, of the Only Dead Fish blog says, good content will always find a way to various communications channels, but mediocre no longer cuts it.

Like many executives, I use advanced technologies to manage and do my job. But I keep asking whether I'm a Luddite because my leadership style has not changed over the years, even though I'm "wired."

Apple is exhibiting a spectacular amount of tone-deafness in its handling of the case of the lost iPhone prototype.

Are marketers who haven't gone into m-commerce behind the curve? Or are they wise to wait? According to an ATG survey, this is still very much the year for mobile even though the data may not necessarily say so.

For web searchers, real-time search means the ability to discover breaking news the minute it’s happening. For marketers, it presents a whole host of opportunities to increase online visibility. Here, TopRank provides five ways to leverage real-time search in your online marketing efforts.

Without question, the new mobile advertising systems that will accompany devices like the iPad are destined to become the real "game-changers" within the mobile marketing community. Read on to find out how the expanding mobile ad space is creating a plethora of new opportunities for mobile marketers.

Recent reports from comScore and Chetan Sharma indicate mobile data is clobbering mobile voice communications. Find out some of the revealing stats from this eConsultancy summary.

As smartphones become more commonplace, phone companies could start charging a lot more money to keep them up and running. But consumers may not go along willingly. Statistics and forecasts from a recent Coda Research study share more insight.

Mobile applications are increasingly marketed to parents as effective mechanisms for occupying kids. After all, while you can't take a fleet of toys into the grocery store with your kid, you can take a veritable fleet of digital toys (apps) wherever your smartphone goes.

Savvy marketers don't sit around debating the legitimacy of a particular marketing medium that so clearly already has potential--they just go. People with a penchant for moving first are figuring out their competitive position within the medium and determining whether that it suits their targeting and other parameters.

Pundits touting the coming location wars are proclaiming that the world is now going to be checking in everywhere just for the hell of it. Maybe you’ll get a half-priced soup and sandwich deal round the corner or something. Maybe you’ll be able to impress your friends that you ousted that guy on the third floor as Mayor of the local adult entertainment establishment. So what?

By releasing new apps, the FCC has given citizens a tool to report service quality and availability around the country. Equipped with that data, commissioners may be able to make policy decisions informed by data as they roll out the national broadband plan.

While it's human nature to want to make sense of things based on your own experience, a lot of companies (both clients and agencies) are wasting money or missing opportunities because they believe them. Today, I'll take a stab at busting these common digital marketing myths.

Target is the latest major player to hop on the mobile coupon bandwagon. As the big brand comes into the fold, other larger retailers will likely soon follow. So if mobile coupons haven't officially gone mainstream yet, they're much closer to that eventuality now than they have ever been before.