Blogs
Social Media Marketing
There's no denying that social media marketing strategy is top-of-mind with digital marketers today. Finding a workable social marketing solution has become the holy grail for today's chief marketers, and CMO.com is here to help. This section provides links to the best blogs about social marketing solutions out there today. Topics include Twitter, Facebook, social networks, social media marketing, customer engagement, LinkedIn, social media strategies, online communities, demographics, viral marketing, brand marketing word of mouth, mobile marketing, and crowdsourcing. Please visit other CMO.com sections for information about blog marketing, digital marketing news, and digital marketing resources.
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InfluxFacebook’s success has been based on delivering a brilliant user experience. The company's challenge is how to expand the advertising offering, including in its currently underutilized mobile platform, without creating more clutter and thus undermining the experience.
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The Future BuzzSearch, Trends, Social Media Marketing, Strategy, Web Sites, Online Media, Market Research, Strategic PlanningSome companies might not look like they're in a content-related business at first. But in a world where every company is a media company, every business is content related. And that makes every passionate professional, marketer or otherwise, a content creator.
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The Buzz BinAdvertising, In-Store, Brand Marketing, Search, Social Media Marketing, Strategy, Web Sites, Online Media, Targeting, Tools, Traditional Media, Branding and Communications, Strategic PlanningTegardless of whether you like Cupcake wines, there’s much marketing wisdom to be learned from their example. They know their audience and have smartly crafted everything from their labels to their Web content to appeal to it.
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Strategic Name DevelopmentManagement, Brand Marketing, Social Media Marketing, Online Media, Branding and Communications, General ManagementTo those who think that all brand names can be crowdsourced, I have one word: iPad. And another word: Wii. These are two of the more successful brand names of the last ten years, and I guarantee that you would not get them from a crowd.
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Convince & ConvertMost companies don’t want to answer consumer questions well. They shrink away from telling the truth (the good, the bad, and the ugly) and instead lean on pretty ad copy to garner sales and "close deals." Such a strategy is not long for this world my friends, and we can thank social media and blogging for it.
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Rebecca LiebAnyone considering buying Facebook’s stock would do well to understand the difference.
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Bad Pitch BlogManagement, Public Relations, Social Media Marketing, Online Media, Branding and Communications, General ManagementAbusing a customer to the point where you become an Internet sensation is surely an epic fail. But it's not really a PR issue, even if it involved a PR firm.
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WebProNewsThe Timeline is here, and mobile ads are coming. Is this combination going to make advertising too personalized, or will it make Facebook ads more useful?
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Digital Marketing 1Thinking about 2012 and the challenges that most brands will face, the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. What are they specifically as it pertains to the Web?
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gCaptainCommunicating online allows companiesto “brand” themselves in ways that we’ve never even considered in the past. It’s a bit like earning a reputation, but different in that it’s not a good or bad thing -- it’s more that you’re associated with a particular expertise or genre.
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HubSpot's Inbound Internet Marketing BlogThere's no judgment here about who makes the better hamburgers, but rather an assessment of which has the better online marketing presence. McDonald's wins by using techniques any online marketer could emulate.
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ScottMonty.comThis infographic from content marketing agency Voltier Digital identifies five companies -- not the usual suspects -- that are making the most of social media. Find out how two high-tech companies, a restaurant, an airline, and a TV network are using social tools to change change their relationships with their customers.
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iMedia ConnectionRecent technology change, and the resulting changes in human social behaviors, is leading us to a complete disruption of the marketing industry as it has been established over the last 100 years. Everything you have learned about how to do effective 20th and early 21st century broadcast marketing will collapse into a black hole of irrelevance
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The Future BuzzSocial media marketing software and service providers should really know better than to fall down on their own social media efforts. Case in point: this company with a year-old tweet on its home page.
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Six Pixels of SeparationBrand Marketing, Social Media Marketing, Online Media, Traditional Media, Branding and CommunicationsAll too often you have brands trying to be more social in very traditional media and continuing to be very traditional (and broadcasting-like) in the more social channels. Your customer's interest and your brand story lie somewhere in the middle.
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Social Media ExplorerWhat I told a bartender who asked for social media advice is this: before you can make social media work for you, you’ve got to figure out who you are and what you have to offer that is special. Once you do that, the rest is mechanics, terminology, etiquette and some basic principles.
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Entrepreneurs-Journey.comMarketing, much like the Internet itself, is always changing. You can’t take a technique that you learned five years ago, implement it, and expect the same success you had when marketers first learned about it. The problem is, all but the very best Internet marketers are refusing to evolve.
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SEOSmarty.comWhen it comes to social media profile branding, you could get an edge and possibly achieve some positive results through the judicious use of Wingdings, a font of special symbols. Here are some ideas on how to use them and what each of the major social networks will let you do.
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V3 Integrated Marketing blogFeeding your website fresh, regular, content is a way to tell search engines who you are, what you do, what products and services you provide. And a corporate blog, with content that’s relevant, informative, educational, and entertaining, is one of the very best ways to integrate new content into your website.
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Search Engine PeopleBudgeting, Channels, Search, Social Media Marketing, Strategy, Web Sites, Online Media, Strategic PlanningAlthough marketing possibilities on the internet are myriad for those who have the time and budget to exploit them all, small businesses should focus mainly on organic search engine optimization (SEO), pay per click advertising, web site content creation (which is actually a subcategory of organic SEO), and social media marketing.
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Loyalty 360Planning, Loyalty, Trends, Retention, Social Media Marketing, Online Media, Tools, Lifecycle Marketing, Market Research, Strategic PlanningIf advertisers do not address leveraging social media to engage customers, and do so increasingly through mobile devices, and then figure out how to measure the value through attribution modeling--then 2012 is a lost opportunity. Dare I say: a “-1.”
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MediaPostSocial TV buzz has become so loud that some believe it is having a reverse effect. For one thing, some TV watchers are worried about how to avoid "social spoilers" in their favorite shows or, worse, sporting events.
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Chuck BlakemanStatistics, Demand Generation, Social Media Marketing, Sales, Online Media, Targeting, Market ResearchBut social networking does -- there’s a big difference. New Gallup research shows that we should instead focus on engaging our current and engaged customers instead. Duh. Why do we find it so hard to believe that being human works?
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PersuasiveConceptsWant good word of mouth? Give people something positive to talk about! Remember: it’s the difference between what your customer expects and the level of customer service received that will dictate whether or not your customer talks about you -- and what they say.
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Strategic Name DevelopmentChannels, In-Store, Brand Marketing, Social Media Marketing, TV/Cable, Online Media, Traditional Media, Branding and Communications, Strategic PlanningStarting October 1, consumers can go online and sign up to send a "Share Package" to a friend. (Note how this sounds like "Care Package"). This campaign is being brought back to life after a million people sent friends these free packages last year. A million people sent each other Kleenexes - - I mean facial tissue? Really?
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