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In the never-ending effort to make museums more successful in reaching the public (and reaching the public’s wallet), museums are now taking marketing to the next level by literally standing behind viewers and recording their every move.

Augmented reality holds a lot of promise for innovative marketing techniques. But most existing augmented reality apps are little more than parlor tricks.

What has been the most successful, annoying, intrusive and beloved new product to hit the market in recent times? It has to be the viral, vocal, and visceral vuvuzela.

In addition to the big things that linger and helped shape media evolution and history, there are smaller patches of industry history, truisms or shared points of view that provide really essential context to understanding where we are.

The half-life of viral fame is short. Last week's video phenomenon mau make it more likely that the Old Spice logo will jump out when shoppers next face that wall of otherwise identical deodorant options at their favorite stores, but the question for marketers has to be: So now what?

After testing out a messy online campaign, I headed to the sink to brush my pearly whites for a night out, and I had a thought. Social media has become a lot like toothpaste.

Americans were becoming frugal before the economy's decline, but the recession has accelerated this trend.

Over the past few years, the idea of ‘Cause Marketing’ has really been on the upswing. And it’s extremely fascinating to me because, amongst a younger consumer demographic who already has very little expendable income, during a recession, we are still willing to pay a bit of a premium if we’re supporting a good cause.

With the advent of social networks and Web authoring tools, companies and brands have found ways to circumvent the traditional media spend and instead engage in product placement, branded integrations, brand underwriting content, content syndication, and sponsored communities. Since we now experience more branded content rather than brand-sponsored content, what will the future look like? Two trends emerge.

Web video gets a lot of hype, but do actual viewing patterns justify it? According to Nielsen's recent "Three Screen Report," maybe not.

Social media is going to rule the Web until at least 2012 - according to a post by Justin Kistner, a Social Evangelist at web analytics company Webtrends.

As the rise of rich TV begins to take shape, Microsoft's experience with Xbox Live is helping to provide a clearer picture of the kind of interactivity that works on the television, and how consumers want to engage with advertising content on the biggest screen in the home.

With all of the controversy over Facebook's privacy policy, some professionals are leaving Facebook and relying on other forms social media, such as Twitter. Here are a few reasons to leave — and stay, according to Nancy Baym at the Futurelab blog.

Social currency favors intangible things–ideas, information, and relationships and turns them into tangible. Read on to learn more about how the advent of emerging social technologies is changing our economic dynamics.

Do you think Twitter is a social network or news media? The question posed in a recent study by Korea’s Advanced Institute of Science & Technology offers interesting insights into people's social networking behavior.

For marketers looking to optimize their social media, here are a few reasons to join the bandwagon and embrace Facebook's new Open Graph Protocol.

Blogging may not be a lucrative alternative to magazines, but micro-magazines have elements that make them very attractive to advertisers and readers. Find out Seth Godin's definition of a micro-magazine and why he sees it as a revenue generator and the future of media.

The majority of this digital universe is generated by individuals who continue to move toward data-rich environments like social and mobile. As Neil Perkin, of the Only Dead Fish blog says, good content will always find a way to various communications channels, but mediocre no longer cuts it.

Joe Marchese of MediaPost says there more the VC and the brand advertising worlds can learn from each other, even just by avoiding the other's mistakes. Find out how the similarities--and differences between the two worlds.

A recent study from the Ponemon Institute shows that marketers are avoiding behavioral targeting because the sector is subject to an uncertain legal and regulatory environment. How do they overcome that? It's easier said than done.

Check out HubSpot's five marketing takeaways from a a new survey by Edison Research that helps marketers better understand Twitter usage.

After AdAge released its annual Agency Report ranking the top digital agencies in the U.S., Forrester points out where the industry has evolved and makes one simple, yet crucial before searching for an agency.

As marketers, are we in the business of employing the scientific method to design graceful experiments or is our fiduciary duty to get measurable results? I humbly suggest that as marketing professionals, we should neither bet on nor be satisfied with just one test, no matter how successful it is.

Jeremiah Owyang gives his firsthand take on the f8 developer conference hosted by Facebook this week. Check out the conference highlights and how certain announcements could impact your marketing.