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Facebook's current status won't last forever. In fact, it's user growth has already slowed, though whether that's temporary or not remains to be seen. But marketers should be ready for any eventuality.

Of course, you already know all about “branded entertainment.” While that can be an expensive, hit-or-miss proposition, at least one company has adopted a relatively low-cost, high-value approach that’s better described as “branded journalism” -- hiring journalists to produce content for a company-run site.

If you think you're doing your customers and prospects a favor by building your website to work the way you think best, think again.

Caller ID, spam filtering, and other ways of blocking unasked-for messages are are making "outbound marketing" (cold calls, email blasts) less effective. Better to do inbound marketing, in which you help yourself get found by people already looking for what you have to offer.

We seem to be eons away from a clean, accessible, and clear pathway to user control of data. At the very least, marketers and advertising associations should be working on making their options easy for consumers to find.

"Interest" pages are by far the most common and most liked pages on Facebook, with pages devoted to movies leading the pack.

There may be pros and cons to Google's new Caffeine web indexing system, but marketers who use Google to search and find relevant results can find some definite advantages. Find out how to make the most of Caffeine to perk up your site.

Instead of traditional white papers, B2B companies should consider expanding their thought leadership content to blogs, discussion forums, surveys and news aggregation features. Here are a few reasons why these companies should keep yet expand the idea of a white papers.

Grab these four tips now before the window closes.

As a small business owner, how you approach online marketing can make the difference between a successful campaign and an overwhelming exercise. Learning how to use online marketing to drive visitors to your Website and generate leads is going to impact your marketing and ultimately the success of your business.

Blogging may not be a lucrative alternative to magazines, but micro-magazines have elements that make them very attractive to advertisers and readers. Find out Seth Godin's definition of a micro-magazine and why he sees it as a revenue generator and the future of media.

Are your flowcharts still breaking out a sole line item for "online"? The line item for online should certainly be broken out and integrated into the overall mix. From a strategic perspective, it provides for interaction and engagement that cannot be found anywhere else.

Brands that arbitrarily adopt social tools may be unknowingly undermining their own efforts. Take the following three steps to help you understand the full ramifications of integrating social media into your corporate website.

Getting a sufficient number of bloggers or Twitterers to mention your new product or participate in your promotion is challenge enough--but keeping them engaged is tougher. TripAdvisor's example suggests one way that feedback can be used to keep influencers influencing.

Adobe CMO Ann Lewnes' plan is to market how products from the combined firms can help designers and marketers track customer engagement with content at the content level, not campaign or page level. And she is going to do this by improving upon Adobe's existing Website design best practices.

Online retailers have made a lot of progress in the past year, increasing conversions, sales and customer satisfaction rates in the 2009 holiday season. But that doesn't mean that consumers are happy with the online shopping experience.

Rewriting web copy came in at No. 1 in eConsultancy's top five things you need to do online in 2010. Unfortunately, many companies mess that up, and for one simple reason: they'll ask too many people what they think. Following are three tips to help you win the case for copy usability.

If you want people to read your blog, write great headlines. The posts that often make the front pages aren't always posts with great content, but ones with sexy headlines. Take a look at several examples from Social Media Explorer.

Steve Rubel, senior vice president at Edelman Digital, says Facebook is unstoppable and will eventually become the next World Wide Web. There's a wealth of amazing things you can do within the site without ever leaving. Read more to see if you agree with his thoughts about the No. 1 social networking site. aren't just the next Google.

Looking at Nielsen’s online panel data of U.S. visitors to online TV sites (ABC.com, CBS.com, CWTV.com, Hulu.com, or NBC.com) in the last 30 days, we actually found more differences than similarities when it came to viewing behavior, demographics, and even ad effectiveness.

I am amazed at how many companies have fallen into the habit of regularly insulting their customers. Unfortunately, many companies torpedo their own efforts to connect with their customers by insulting them—every day, every week, every time they have contact.

Internet brands should start learning from Pandora. The automated Internet radio service created by the Music Genome Project is strategically creating relationships that will offer an option for their users to be unbound from their computers. More Internet brands will be following suit in 2010.

Is the content you’re creating achieving the maximum possible effect? Take a fresh look at the content component of your web marketing strategy. Assess the landscape in your topical category and identify what kind of content structures, topics and audiences make the most sense for your own editorial plans.

Music, movies and games are the top three types of content that consumers are willing to pay for online. The key takeaway from a recent Nielsen survey says consumers are willing to pay for content, but they expect some perceived value in return.