Insight
Topics include brand building, brand engagement, brand management, content marketing, brand identity, brand image, brand awareness, brand advocates
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Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
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1to1 MediaAs popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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Forbes.comAdvertising builds brands and business. It remains a highly efficient way to say hello and offer a sense of ourselves to potential clients--on a scale we could never achieve in person.
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Marketing ProfsFocusing on creating "Eigen Values" -- self-defining statements, truisms -- forces us to systematically look at things from our perspective as well as from our customers and constantly adjust and refine.
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AdAge.comWhile the tech world obsessed about when Facebook would turn on location and morph into a "Foursquare killer," the social network has quietly become something else: the biggest relationship-marketing provider for many brands.
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Forbes.comNo matter how well you train personnel, no matter how fervently you monitor all the processes that go into molding a differentiated brand experience, it's almost impossible to guarantee perfect delivery. So it only makes sense that companies are looking at new and clever ways, including experiential branding, to help consumers understand what makes one brand better than another.
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NYTimes.comThe comic book redhead and his pals are ready to transform into a digital brand. “We’re at the beginning of the beginning,” says Jon Goldwater, co-CEO of Archie Comic Publications. “We must morph into a multimedia company.” That includes some mobile initiatives.
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AdAge.comJetBlue was special when it started service in February 2000, raising more money than any airline in history at the time and using it to buy new planes with leather seats and DirecTV in every seatback. But after series of setbacks, including last week's fiasco, can JetBlue maintain its promise of bringing humanity back to air travel?
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Marketing PilgrimHere are ten infographics illustrating marketing phenomena, from the history of marketing channels to CMO.com's own CMO’s Guide to the Social Media Landscape.
Inside CMO.com
Most Popular
- The CMO's Guide To The Social Media Landscape
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