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  • Customer Service Is Key Strategy
    Brandweek
    Customer service is the new marketing, the new PR, even the new crisis communication, says one author. During increasingly confusing, cluttered and complex times, the quality of your customer service is what differentiates your company, product, service or brand from another.

  • Marketers, Get Back to Boring
    AdAge.com
    Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.

  • Branding in the Age of Social: Gaining Insight Through Research
    MarketingProfs
    Do you understand how your strengths and weaknesses—and the dynamics of the marketplace—affect your desired position? Do you know why your customers choose you—or your competition? To develop a clear picture of your brand, you need research in four dimensions: quantitative and qualitative, internal and external.

  • Rethinking Marketing
    Chief Marketer
    Companies have powerful technologies for understanding and interacting with customers, yet most still depend on mass media marketing to drive impersonal transactions. To compete, companies must shift from pushing individual products to building long-term customer relationships.

  • An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
    MediaPost Behavioral Insider
    The label "behavioral" (as in "targeting") has become an albatross around the neck of the industry, with connotations that raise red flags in ways other similar online metrics practices don't. So what's in a name? And what would be better?

  • Time to Rewrite the Brand Playbook for Digital
    AdAge.com CMO Strategy
    Instead of simply appropriating everything that we know about branding for digital media, it may be time to focus on how digital media change what we know about branding.

  • Three Crisis Survival Lessons for the Social Media Age
    Mashable
    After the reputation crises of Domino's, United Airlines and Tiger Woods last year, brands are beginning to realize how social media can be an invaluable tool for transforming an image and building trust. Here are a few lessons we can learn from them.

  • Three emerging formats poised for a breakthrough
    iMedia Connection
    Brands are gaga for social media, crazed over mobile, and hyped about video. As important as these formats are as advertising and marketing tools, it is important to view emerging media with an educated eye, says eMarketer's CEO Geoff Ramsey.

  • Why Bertolli Is Using Webisodes to Promote Frozen Dinners
    Brandweek
    In an interview with Brandweek, Unilever marketing director Gaston Vaneri discusses Bertolli's upcoming Oscars debut--which uses digital and social media, as well as celebrities--and why you can expect to see more digital marketing from the frozen food company in the coming months.

  • The Top Five Things Marketers Must Do in 2010
    MarketingProfs
    This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the most juice for the squeeze for your marketing dollar in 2010, here are five things you must do.