Insight
Topics includes agencies, advertising, branding, public relations, communications
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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The Future BuzzIn just focusing on what’s new, now, and real time, many marketers have forgotten (or in some cases never understood at all) the value of archival, authoritative, and useful content -- a.k.a. “pillar content.”
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Forbes.comAs the Cause Marketing Forum gets ready to celebrates the 10th anniversary of its Cause Marketing Halo Awards, given to companies that demonstrate the potential of embracing a “doing well by doing good” mindset, here's a look at some of its previous winners.
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CMO.comEvery brand wants to galvanize its target audiences around the topics that are most important to them and to the brand. But often this intent runs headlong into many obstacles. Following are five simple rules-of-thumb to guide content strategy and execution.
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CBS NewsWhy is there so much bad marketing out there? There are probably as many reasons as there are examples-- like these 10 companies and campaign. If lousy marketing were a crime, they'd all be indicted, for sure.
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Fast CompanyChannels, Brand Marketing, Social Media Marketing, Strategy, Online Media, Branding and Communications, Strategic PlanningLady Gaga has a thoroughly sophisticated understanding of direct consumer communication. There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
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The Daily BeastNBC has already banked millions in ad dollars for Super Bowl Sunday. For the third consecutive year, The Daily Beast ranks the most effective Super Bowl ads, with one resilient nonagenarian, the ubiquitous Betty White, retaining the top spot as Super Bowl Ad queen.
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iMedia ConnectionFrom Best Buy to Volkswagen (and many more between the two), these brands are going beyond one-off viral hits. They have made commitments to video as a channel and are willing to take risks in this still-emerging space.
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Business InsiderAugmented reality isn't entirely new technology, but the ad world only really started buzzing about it around 2008, and it has taken a few years for brands to really start investing in the media. Now that one in two Americans owns a smartphone, the advertising tool has a large potential audience.
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All Things DigitalAs head of marketing for Samsung, Younghee Lee wants consumers to love Samsung the same way they love Apple. “Mobile can be a symbol of who you are,” she says. “A lot of people believe ‘what I have in my hands is me.’”
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