Insight
Topics includes agencies, advertising, branding, public relations, communications
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Social Media TodaySocial Media Today went to the Twitterverse and asked people to fill in a "Social Media for Brands" survey. There are some very interesting responses for anyone in charge of a brand.
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PSFK.comAdherence to these 7 "sacred cows of marketing" tend to stifle creativity and should be questioned by agencies, media companies, and marketers in general.
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MarketingProfs.comJust because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.
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eMarketerMobile devices represent a third screen that publishers and marketers just cannot afford to ignore.
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iMediaConnection.comTo formulate proper behavioral targeting policies, our industry must understand what consumers want and need. Check out the latest insights into this important question.
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1to1 MediaAs popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
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NYTimes.comAds tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
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Social Media TodayAs social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
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Forbes.comAdvertising builds brands and business. It remains a highly efficient way to say hello and offer a sense of ourselves to potential clients--on a scale we could never achieve in person.
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iMediaConnection.comThere are many simple online steps you can take to increase your brand's exposure. Are you taking advantage of all these opportunities? Here are six steps to get you started in your online publicity efforts.
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