I’m sure you’ve seen these blog posts before. They’re looking for a hook, so they throw a topical subject in the title to get you to click, and then share the deep marketing wisdom that you would naturally expect to learn from Charlie Sheen, The Bronx Zoo Cobra, and Justin Bieber. I thought of this topic the other day because we actually did something I just knew we would never do on MarketingSherpa. We published those two proper nouns – Justin and Bieber – right next to each other.
