Crocs is on a mission to show consumers the "soul" and "foot-loving sole" of its shoes. The brand, which is known for clog-like designs, on March 29 debuted a new campaign—Crocs' first integrated marketing effort centered on a single message, said vp of marketing Ken Chaplin. It spans TV and print, out-of-home, POP, and includes a major social media/digital component. In an interview with Brandweek, Chaplin discussed Crocs' global effort.
