CMO.com Case Studies
You've heard the pitch. You've read the literature. You've discussed it with your team. But one of the smartest ways to learn whether a particular marketing solution is truly viable for your organization is to see if it worked as intended for other companies. That's why we're providing these case studies from our parent company, Adobe Systems, as well as other examples. We're very interested in hearing your stories, as well--whether they involve marketing automation solutions, like the ones below, or any other type of marketing technology.
>> Acer Grows Facebook Fan Base Tenfold
What's not to like? To generate awareness for a new notebook, PC maker Acer created an integrated multichannel marketing campaign powered by social media and the Adobe Digital Marketing Suite.
>> Account-Based Web Analytics Power B2B Marketing To New Heights
As the acronym clearly states, a B2B is a business that sells to other businesses. But the surprising truth is how often B2Bs overlook this simple fact when it comes to implementing Web analytics programs and content management systems.
>> The Right Time For Search Optimization
Timex was ready to cancel its contract with a "big-name paid search site" due to poor performance. Instead, the leading watch company implemented two Adobe solutions that proved to be time well-spent.
>> Restaurant.com Sinks Its Teeth Into Analytics
Deals site Restaurant.com hungered to become a data-driven organization, but lacked know-how about using marketing analytics to inform decision making. Adobe's menu of digital-marketing solutions turned out to be more than satisfying.
>> Picture This: Conversion Rates Up, Costs Down
Online photo processor Snapfish was focused on finding an efficient way to manage its SEM campaigns, including better segmentation and analysis of interactions. It soon zoomed in on the Adobe Online Marketing Suite.
>> Online Integration Enables KPMG To Share Content Wealth
Using the Adobe Online Marketing Suite, the firm connected 10 disparate Web sites into a single content management system, enabling it to save $1.5 million in management costs. But results didn't end there
>> Analytics Cures Nonprofit's Need For Insight
By adopting the Adobe Online Marketing Suite, the American Cancer Society has been able to raise awareness and promote education by delivering engaging content across multiple platforms.
>> Multichannel Data For A Multibrand Media Powerhouse
Terra Networks needed a way to capture data interactions and put them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Fast-forward to today, and now the company represents the largest Adobe Online Marketing Suite implementation in Latin America.
>> Sprint Answers The Multichannel Optimization Call
The Sprint team is constantly working to understand their customers better. To that end, the telecom company adopted the Adobe Online Marketing Suite, which, for starters, uncovered the need for a more optimized online and mobile experience.
>> Marketing Metrics Take Flight For Virgin America
Even with early success of the airline's online marketing programs, Virgin America managers needed a way to gain critical insight into consumer interactions with the company's Web site and social media campaigns. The solution involved heavy-duty analysis powered by Adobe software.
>> The Journey To Data-Driven Marketing
Relying on a free analytics tool did the trick in DaveRamsey.com's first few years. But when the financial adviser was ready to rework its Web site to reflect its growing business lines, a heavy investment in scalable analytics was in order.
>> Dollar Thrifty Gets More Mileage From Ad Spend
The ability to merge customer data from its two rental car brands and analyze it holistically has enabled Dollar Thrifty Automotive Group to optimize its ad budget while revving up customer engagement and conversion rates.
>> USGA Drives Visitor Engagement
As part of a comprehensive effort to drive membership, the U.S. Golf Association (USGA) set out to redesign its online membership page. Using the Adobe Online Marketing Suite, here's how the USGA tested various layouts and page elements in real time to gauge visitor engagement and ultimately increase revenue per visit by 26%.
>> AMF Puts A New Spin On Tracking Digital Coupons
Richmond Va.-based AMF Bowling Centers is tracking redemption rates for its weekly email/online coupons to find out what actually brings shoes to the foul line. Next in "lane": using redemption data to start segmenting the customer base and building and timing offers based on those insights.
>> Customer Experience Soars With Travelocity
Travelocity needed deeper insight into customer interactions with its Web site, as well as enhanced measurement capabilities to continue to grow its online business. The company also wanted to understand the effectiveness of its different customer acquisition vehicles, such as e-mail promotions, off-site display ads, social networking, and search. Using Adobe solutions, read how Travelocity increased cross-sell conversions, delivered more relevant, compelling content, reduced acquisition cost, and more.
>> AMD Optimizes Online Experience
AMD, which designs and produces innovative microprocessor and graphics solutions for the computer, communications, and consumer electronics industries, wanted to be more proactive and serve its existing Web site visitors in more personalized ways. The company also wanted to reduce incoming calls to the call center. Leveraging Adobe online business optimization solutions, learn how AMD reduced site abandonment, slashed support costs, and increased demand generation page views.
>> Nautilus Pumps Up Web Site Conversions
Limited by incomplete insights into visitor behaviors and minimal amounts of optimized content served to audiences, exercise equipment company Nautilus' challenge was to improve conversion rates across its various properties. Using Adobe's solutions, here's how Nautilus gained the intelligence necessary to understand and optimize customer interactions, deliver more relevant content, and increase conversion.
