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  • The Right (and Wrong) Way to Slice Your Budget Pie
    Chief Marketer
    Just because one channel might be more effective in the aggregate does not necessarily mean it is more effective at a customer-by-customer level. There's a better way to slice your budgeting pie: serve up a multichannel approach that allows you to operate at a more accurate and effective customer level.

  • Why Social, Mobile, and Email Are BFFs (Not Archenemies)
    MarketingProfs
    We must guard against assuming that the next big thing will immediately replace the things we already know. Case in point: how the digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another.

  • Planview saves its annual user conference by going virtual
    BtoB Magazine
    Even in the face of reduced budgets for live events, marketers have been busy discovering an intriguing alternative: the virtual event. Read the following case study about how one company saved money while also staying true to its annual event by going virtual.

  • Micro-Targeting: It's Not Just for Niche Brands Anymore
    Nielsenwire
    Micro-targeting is one tool that really can enable companies to "do more with less" and grow brands in new, creative ways. The Cambridge Group offers five key steps to help consumer packaged goods companies get started.

  • Five new things marketers should know about analytics
    iMedia Connection.com
    Web analytics continues to evolve with the digital space, and if you're not paying attention from the start of your campaign, you're falling behind. These points will bring you up to speed.

  • Silo-Busting Media Strategy & Allocation in Three Key Steps
    Chief Marketer
    The right attitude and approach alone won't get the job done. Media buyers need to take a good look at their media buying and results tracking technology. Just like many broken models still exist, so too do many inferior media buying and tracking applications.

  • Digital Content In 2010
    CMO.com
    The digital-content business is living through an era of unprecedented growth and rapid change. Innovations in technology, understanding from measurement and analysis, and better digital product offerings are all encouraging and adding new revenue streams and profit potential, which has resulted in an exponential growth in the demand for such content. There is now a huge opportunity in the digital content space.

  • Why Top Brands Struggle With Mobile
    iMediaConnection.com
    Even with increased emphasis on mobile, many companies are still sputtering. Find out how you can avoid the same fate.

  • Five Best Practices For Aligning Customer Loyalty With Business Strategy
    Peppers & Rogers Group
    According to the authors, any business considering whether to implement a loyalty program, and any business trying to manage its own ongoing program, should know these five best practices they've identified if it wants to have a best-in-class, successful program.

  • CMOs: Why Rent Media When You Can Own It?
    CMO.com
    The creation of original content shared via company-specific media channels is an alternative approach for CMOs who are looking for a strategic new way to accomplish the main marketing mission: ROI.