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Topics include cross-channel marketing, multichannel marketing, social media marketing, email marketing, integrated marketing, search marketing

Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity)

Publication: MarketingProfs.com

Topics: Advertising, Channels, Print

Just because marketers are jumping on the interactive-marketing bandwagon doesn't mean things on the interactive side are all rosy. There are many reasons to take a multichannel approach that includes print.
Mobile Content Soars Thanks To Device And Network Advances

Publication: eMarketer

Topics: Advertising, Channels, Mobile, Trends

Mobile devices represent a third screen that publishers and marketers just cannot afford to ignore.
The Evolution Of Customer Loyalty

Publication: 1to1 Media

Topics: Channels, Branding, Loyalty, Social Media, Web Sites

As popular as loyalty programs are, they alone are not enough to ensure customer loyalty. In fact, over the past two years, customer loyalty has become increasingly tenuous.
How Social Technology Must Integrate with Traditional Marketing, a Horizontal Approach

Publication: Web Strategy by Jeremiah

Topics: Channels, Management

To reach the fragmented customer, marketers must apply an integrated approach. As an industry, we should dispel notions that social marketing and it’s subsequent tools should operate in a silo, but instead sit horizontally in the marketing organization as they impact so many different forms of marketing tactics, approaches, and mindsets.
Retargeting Ads Follow Surfers To Other Sites

Publication: NYTimes.com

Topics: Advertising, Channels, Social Media, Web Sites, Targeting

Ads tailored to online shoppers based on the products they have perused are leaving consumers with an eerie feeling.
Consumers Are Ready For M-Commerce. Are You?

Publication: 1to1 Media

Topics: Innovation, Channels, Mobile, Search

Just as online shopping lured consumers away from brick-and-mortar stores and to the web, the mobile revolution is attracting shoppers to the convenience of buying products via their iPhones, Blackberries, Androids, and a host of other mobile devices.
It's Time To Get Engaged With Content

Publication: MediaPost

Topics: Channels, Planning, Social Media, Trends

Content marketing differs from traditional methods that employ interruption techniques in the belief that delivering helpful, relevant information drives profitable consumer action. The idea of sharing content is increasingly driving marketers to make proprietary intellectual assets available to influential audiences.
What Marketers Can Learn From the Old Spice 'Your Man' Campaign

Publication: AdAge.com

Topics: Channels, Social Media, Video

One thing quick-witted marketers should have learned from Old Spice is that the horse has left the barn. Copycat campaigns with a series of edgy videos starring a sexy spokesman who talks directly to the audience is not the best takeaway.
The Sum of the Parts: Adding E-mail to the Multichannel Mix

Publication: Chief Marketer

Topics: Channels, Email

Today's consumers demand the ability to surf the Web for a bargain, flick through a catalog during their coffee break, and enjoy the in-store experience of a retail outlet. E-mail has a strong role to play in such multichannel commerce
The True Effect Of Interactive Media

Publication: MediaPost

Topics: Channels, Mobile, Loyalty, Social Media, Trends, TV/Cable

As children grow into teens and mature into adults, certain tried-and-true paid media strategies will be less effective. It is increasingly important to look at the underlying shift in behavior and media consumption that is occurring in order to utilize the most effective mix possible.

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