Insight
Topics include cross-channel marketing, multichannel marketing, social media marketing, email marketing, integrated marketing, search marketing
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eMedia VitalsMore publishers and advertisers are discovering the potential benefits of mobile publishing outweigh the risks. Where is mobile advertising heating up the most, and where do the biggest opportunities lie? Here are four emerging areas to be thinking about, if not building competencies around, over the coming months.
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CMO.com ExclusiveChannels, Social Media Marketing, Trends, TV/Cable, Online Media, Traditional Media, Market Research, Strategic PlanningIf brands are, in fact, improving their social-media savvy, then consumers should see it in their Super Bowl commercials and their social tie-ins. Otherwise, companies will once again miss a chance to strengthen their brand value in front of a captive audience of multimillions.
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The Boston Consultancy GroupThis study identifies the key digital media challenges that companies are wrestling with, the best practices that marketing leaders are using to win in the marketplace, and the benefits of capitalizing on digital media effectively.
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HubSpot's Inbound Internet Marketing BlogChannels, Management, Search, Social Media Marketing, Web Sites, Online Media, General Management, Strategic PlanningP&G's CEO says he's cutting his ad spend and laying off employees because of the efficiency of new channels like Facebook and Google. But the assumption that digital media is free is one that too many marketers fall into. Success in all marketing channels lies in the way you integrate them with one another.
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Fast CompanyChannels, Brand Marketing, Social Media Marketing, Strategy, Online Media, Branding and Communications, Strategic PlanningLady Gaga has a thoroughly sophisticated understanding of direct consumer communication. There is much the corporate world can learn from this 25-year-old diva, whose talent for building a brand might even surpass her formidable performing chops.
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iMedia ConnectionThere is no one-size-fits-all solution to mobile computing. Marketers who create an adaptable, user-led strategy will position themselves to provide engaging tablet experiences to their customers today while preparing themselves for the next big thing.
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Loyalty 360Channels, Loyalty, Retention, Trends, Tools, Lifecycle Marketing, Market Research, Strategic PlanningLoyalty is no longer about points, discounts, miles, rewards; it is about the way the processes, technologies, ideas, interactions engage an individual with the brand. What’s on the horizon that will drive customer engagement and loyalty this year? This whitepaper highlights key trends.
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MediaPostBranding and awareness are valid, albeit generic, terms that are often used too freely to amorphously describe media objectives. This is the starting point where media investments can begin sliding down a slippery slope.
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ClickZTo maximize its effectiveness, develop your marketing plans around the four pillars of content marketing: context, channels, connections, and commerce. They will enable you to attract prospects to your offering, build a relationship with them, and persuade them to purchase.
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CMO CouncilAgencies, Channels, Brand Marketing, CMO Surveys, Optimization, Tools, Branding and Communications, Market Research, Strategic PlanningJust 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities, according to the CMO Council's new study, which also includes best–practice discussions with more than 20 leading brand advertisers.
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