Luis Gallardo is director-global brand and marketing at Deloitte Touche Tohmatsu, a professional services company with operations in 142 countries and more than 170,000 employees. This year, Gallardo oversaw the expansion of the company's “Green Dot” campaign, which debuted last year. In the following interview with “CMO Close-Up,” he discusses the challenges of marketing in a down economy and how Deloitte is using social media and other programs to grow its brand.
