The L2 Digital IQ Index: Travel measures the digital competence of 89 travel brands across airlines, hotels, and cruise companies. Authored by L2 in partnership with the George Washington University School of Business (GWSB) and ISM, the Index evaluates the digital efforts of prestige travel brands across four criteria: Site, Digital Marketing, Social Media, and Mobile. Each brand was scored against more than 350 qualitative and quantitative data points and assigned a Digital IQ ranking of Genius, Gifted, Average, Challenged, or Feeble.
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Also see: L2's Digital IQ Index: Beauty Brands
