While some wonder whether social media will mean the end of email, the research suggests otherwise. According to MarketingSherpa's 2010 Email Marketing Benchmark Report, only two marketing tactics received an increase in budget in 2009: email and social media. The truth is, email will retain its important role in helping businesses communicate with prospects and customers for many years to come -- just as social media will. Savvy digital marketers have already begun integrating the two channels.
