On Jan. 30, an article described how Procter & Gamble CEO Bob McDonald said he was going to "moderate" — i.e. reduce — his $10 billion global ad budget because his brands can get "free" impressions on Facebook and Google. The article enraged some ad execs, who were livid at the notion that advertising on Facebook is "free."
Read related story, "What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff."
