CMO Perspectives
CMO Interviews: Get new ideas and avoid pitfalls as you read and listen to leading CMOs. Topics include online media, traditional media, emerging media, tools, branding and communications, lifecycle marketing, market research, analysis and measurement, strategic planning, general management
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DMNewsFormer Kodak CMO Jeffrey Hayzlett discusses his new book and urges marketers and business owners to get back to growing rather than cutting.
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Automotive NewsFord's group vice president of global marketing talks about the worldwide launch of the Focus and the wind down of Mercury, and expresses his opinion on Super Bowl advertising.
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DMNewsEngauge Chief Consumer Relationship Officer Scott Hildebrand talks about analytics, privacy, and other ramifications of social media.
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AdweekBrand marketing chief Gary Osifchin explains how the gum continues to generate buzz.
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AdAge.comPopeyes Louisiana Kitchen CMO Richard Lynch discusses the brand's latest coup, the importance of staying the course and who that Popeyes Twitterer really is.
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AdweekA new pro-breakfast campaign is part of PepsiCo's push to grow sales of its Quaker business, which has faced private label pressure but more importantly, a general category decline.
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Broadcasting & CableSony Electronics CMO Michael Fasulo addresses the challenges of marketing during these times, when technology is changing both the product and the way it's sold. Rule #1: "The strategy doesn't change."
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Brian SolisSuccess stories in social are now common, but can we truly use them as templates for our unique market dynamics? In order to measure the success of our programs, we must design metrics and desired outcomes into the plan.
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CMO.com“Don’t create campaigns--create missions,” said Joel Lunenfeld, CEO of Moxie Interactive, at the recent CM Summit in New York. “Reward users for completing their actions.” CMO.com followed up with Lunenfeld about the parallels between video games and marketing, the importance of appealing to users’ narcissism, and what marketers should look for in a digital agency.
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MyCustomer.comRightNow CMO Jason Mittelstaedt explains why his company repositioned itself away from the $13bn CRM industry.
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