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CMO Perspectives

 ›  CMO Surveys

CMO Surveys offers research on what other CMOs are thinking and doing in digital marketing.

  • Millennials will make online sharing in networks a lifelong habit
    Pew Internet and America Life Project
    Social Media, Trends, Targeting
    The communications patterns “digital natives” have already embraced through their use of social networking technology and tools will carry forward as Millennials age, form families, and move up the economic ladder--leading society into a new world of personal disclosure and information-sharing using new media.
  • Mobile Access 2010
    Pew Internet and America Life Project
    Mobile, Trends
    Attention, mobile marketers: Nearly as many Americans now own laptops as own desktops, and just under half of all adults use a laptop to go online wirelessly. Pew's newest survey takes a deep-dive demographic analysis of the current state of wireless Internet use, Internet use and data applications using mobile phones, and mobile access using laptops and other devices.
  • Reputation Management and Social Media
    Pew Internet and America Life Project
    Social Media, Trends
    As Internet users increasingly post personal information on social networking sites and other virtual spaces, activities tied to reputation monitoring have taken on increased relevance. A new report, based on more than 2,000 participants, looks at how active people are in managing their online identities in the age of social media.
  • Analyze This! Can You Predict Landing Page Success?
    CMO.com
    Agencies, Web Analytics, Optimization, Web Sites
    Using your well-honed marketing intuition, can you predict which landing page had the highest conversion rate?
  • Special Report - Content Marketing Spending Continues to Rise
    Junta42
    Budgeting
    One thing is for sure…content marketing spending never saw the recession, according to this annual study on content marketing and custom content. In fact, for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. Read on for more encouraging takeaways.
  • Deloitte's State of the Media Democracy Survey
    Deloitte
    Mobile, Trends, TV/Cable, Web Sites
    Digitization, broadband, and mobile technologies are forcing drastic changes to existing business and revenue models. How should your organization respond? To ensure you are making the right decisions, you need to understand how consumer preferences and habits are changing as well.
  • Survey: CMOs Need Greater Engagement Internally And Through Social Nets For Brands To Thrive
    CMO.com
    Budgeting, Statistics, Channels, Leadership, Branding, Social Media
    Results of this CMO Club/Hill & Knowlton survey show that seven out of ten CMOs say they have medium or high levels of comfort in dealing with non-traditional media, yet few are adopting these strategies for their own brands. Read on for the complete survey results.
  • Social Isolation and New Technology
    Pew Internet and America Life Project
    Mobile, Social Media, Trends, Web Sites
    A 2006 report cited the rise of Internet and mobile phones as one of the major trends pulling people away from traditional social settings. But was that conclusion really accurate? Not by a long shot, according to the latest Pew survey.
  • How Marketers Can Transform Their Business With Online Marketing
    CMO.com
    Management, Web Analytics, Marketing Automation, Trends, Strategy
    Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.
  • Twitter and Status Updating, Fall 2009
    Pew Internet and America Life Project
    Social Media, Trends
    It is clear that a “social segment” of internet users is flocking to both social network sites and status update services -- a segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online. That begs the question: Who tweets?