Insight
CMO Surveys offers research on what other CMOs are thinking and doing in digital marketing.
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Eloqua2011 was a crazy year, full of ups and down and big changes. These six experts offer their opinions on the biggest B2B marketing disruptions of last year, from data to content to new social networks.
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The Boston Consultancy GroupThis study identifies the key digital media challenges that companies are wrestling with, the best practices that marketing leaders are using to win in the marketplace, and the benefits of capitalizing on digital media effectively.
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Branding Strategy InsiderAlthough it’s the fashion to malign them, simple focus groups and surveys are very effective at identifying truly bad ideas. They cost little and take next to no time. They should be considered the equivalent of spell-checking for customer-facing decisions.
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CMO CouncilAgencies, Channels, Brand Marketing, CMO Surveys, Optimization, Tools, Branding and Communications, Market Research, Strategic PlanningJust 9 percent of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities, according to the CMO Council's new study, which also includes best–practice discussions with more than 20 leading brand advertisers.
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AdAge.comNew data based on an online survey by Forrester, in which 54 self-described marketing leaders voluntarily responded, identifies four areas that CMOs need to focus on.
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McKinsey QuarterlyAnalysis and Measurement, Statistics, Leadership, CMO Surveys, Web Analytics, Social Media Marketing, Online Media, General Management, Market ResearchThe survey asked marketing executives from around the world about the digital tools and channels their companies use and expect to use, the challenges they face and actions they have taken in response, and the metrics available to assess performance online.
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MIT Sloan Management ReviewThis study reveals two distinct paths that organizations travel while gaining analytics sophistication, and provides recommendations to accelerate businesses on their own paths to analytic transformation.
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Forbes.comJust like CEOs and CIOs, CMOs are leading technology transformations of their companies. But many question whether their marketing organizations are prepared to manage the change. Yuchun Lee, general manager of enterprise marketing management at IBM Industry Solutions, discusses IBM's Global Chief Marketing Officer study. "Today’s CMOs are in much the same position as CFOs were a decade ago," he says.
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The CMO SurveyGoing forward, companies that most effectively deploy social media will be best-positioned to serve their client bases. In fact, while slower than expected based on past CMO Survey results, social media spending is fast emerging as a critical strategic tool for most companies, according to this latest comprehensive report.
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NetProspexThe New York Times Co. is by far the most social media-savvy organization in the world, beating out Google, last year’s winner, according to the NetProspex Social Business Report. The report provides a snapshot of the social media activity and trends of business people in the U.S. across Twitter, Facebook, and LinkedIn.
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