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CMO Perspectives

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CMO Surveys offers research on what other CMOs are thinking and doing in digital marketing.

  • Special Report - Content Marketing Spending Continues to Rise
    Junta42
    One thing is for sure…content marketing spending never saw the recession, according to this annual study on content marketing and custom content. In fact, for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. Read on for more encouraging takeaways.

  • Deloitte's State of the Media Democracy Survey
    Deloitte
    Digitization, broadband, and mobile technologies are forcing drastic changes to existing business and revenue models. How should your organization respond? To ensure you are making the right decisions, you need to understand how consumer preferences and habits are changing as well.

  • Survey: CMOs Need Greater Engagement Internally And Through Social Nets For Brands To Thrive

    CMO.com
    Results of this CMO Club/Hill & Knowlton survey show that seven out of ten CMOs say they have medium or high levels of comfort in dealing with non-traditional media, yet few are adopting these strategies for their own brands. Read on for the complete survey results.

  • Social Isolation and New Technology
    Pew Internet and America Life Project
    A 2006 report cited the rise of Internet and mobile phones as one of the major trends pulling people away from traditional social settings. But was that conclusion really accurate? Not by a long shot, according to the latest Pew survey.

  • How Marketers Can Transform Their Business With Online Marketing
    CMO.com
    Online business optimization firm Omniture commissioned Forrester consulting to research the current state of online marketing and its measurement. The study evaluated how well marketers were maturing their approach to online marketing.

  • Twitter and Status Updating, Fall 2009
    Pew Internet and America Life Project
    It is clear that a “social segment” of internet users is flocking to both social network sites and status update services -- a segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online. That begs the question: Who tweets?

  • 2009 Study of Marketing Media and Measurement

    King Fish Media
    Eight out of 10 brands and companies say the content they create themselves is as engaging and informative as the content produced by traditional media companies, according to research by King Fish Media. That confidence is fueling how they generate demand among prospects and keep the customers they already have.

  • IBM Study: The end of advertising as we know it
    Social Media Today
    The next five years will hold more change for the advertising industry than the previous 50 did, according to a new report from Big Blue, which points to four evolving future scenarios – and the catalysts that will be driving them.

  • The Internet and Civic Engagement
    Pew Internet and America Life Project
    Just as in offline politics, the well-off and well-educated are especially likely to participate in online activities that mirror offline forms of engagement. But there are hints that social media may alter this pattern.

  • CMO Poll: Marketers Want Traffic To Homepages More Than Third-Party Sites
    BusinessWeek: Brand New Day
    It seems every marketing and advertising conference around these days is packed with sessions about how to leverage social networking to the benefit of a brand. CMOs were surveyed about corporate/brand Web site strategies, and the results are pretty interesting.