Insight
Topics include Google, Microsoft, Yahoo, economy
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24/7 Wall St.Tabulating all of the commercials from the past 10 Super Bowls as archived by Adland -- counting the number of commercials each company bought as well as their length -- gives a list of the top-spending brands. Factoring in changes in marketshare, share price, and sales reveals which ones wasted their money.
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Ernan Roman Direct MarketingWhen a national brand accumulates nearly two million followers on Twitter, its social media strategies are worth examining. These three easy-to-emulate Twitter best practices can be adapted to any industry,
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Forbes.comAs the Cause Marketing Forum gets ready to celebrates the 10th anniversary of its Cause Marketing Halo Awards, given to companies that demonstrate the potential of embracing a “doing well by doing good” mindset, here's a look at some of its previous winners.
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CMO.com ExclusiveWhat company wouldn't want to create and dominate a completely new product category or business model? But evidence shows that the biggest rewards usually go to a "fast follower" instead.
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CBS NewsWhy is there so much bad marketing out there? There are probably as many reasons as there are examples-- like these 10 companies and campaign. If lousy marketing were a crime, they'd all be indicted, for sure.
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AdAge.comCompanies are looking for specialized skills to access emerging markets and consolidate the customer experience. Here's a look at a number of executive appointments that illustrate new priorities.
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Forbes.comFacebook could use its IPO windfall -- expected this week -- to fundamentally change how marketing works. Here are 4 ways the company could use billions of new dollars to become an even more dominant ad platform.
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iMedia ConnectionFrom Best Buy to Volkswagen (and many more between the two), these brands are going beyond one-off viral hits. They have made commitments to video as a channel and are willing to take risks in this still-emerging space.
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1to1 MediaAnalysis and Measurement, Attribution, Companies, Conversion, Strategy, Lifecycle Marketing, Market Research, Strategic PlanningCompanies including SiriusXM, Farmers Insurance, and Safeco Insurance are building a solid business case for investing in the customer experience by correlating customer metrics to revenue losses and gains.
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Fast CompanyRisk has come to Facebook. Scrabble is one of the top iPhone apps. And several board games are enjoying a long life on game consoles. In the digital age replete with marketing and sales opportunities, you better be ready to Hasbro-down.
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