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Topics include Google, Microsoft, Yahoo, economy

  • Crowdsourcing as a Small Business Marketing Strategy
    Small Business Computing
    Companies, Strategy, Web Sites
    Using the crowd--whether it’s your employees, your customers, your Facebook fans, and/or your Twitter followers--to help guide your marketing strategy can be good for business. But is crowdsourcing a good idea for every idea or for every business? Small Business Computing spoke to several e-commerce businesses that tried crowdsourcing to find out.
  • Why Marketers Should Think Like Video Game Developers
    CMO.com
    Gaming, Companies, Loyalty, Strategy
    “Don’t create campaigns--create missions,” said Joel Lunenfeld, CEO of Moxie Interactive, at the recent CM Summit in New York. “Reward users for completing their actions.” CMO.com followed up with Lunenfeld about the parallels between video games and marketing, the importance of appealing to users’ narcissism, and what marketers should look for in a digital agency.
  • Turbulence at 10: Has JetBlue Become Just Another Airline?
    AdAge.com
    Companies, Branding, Public Relations
    JetBlue was special when it started service in February 2000, raising more money than any airline in history at the time and using it to buy new planes with leather seats and DirecTV in every seatback. But after series of setbacks, including last week's fiasco, can JetBlue maintain its promise of bringing humanity back to air travel?
  • Cable Firms Eye Tablet Space
    WSJ.com
    Companies, Strategy, Video, TV/Cable
    Pay-TV providers are wrestling with how to keep people paying big monthly subscription fees, despite growing traction for Web-video services like Netflix. New tablet-computer applications that offer select TV shows and movies could be their answer.
  • How to Mix Big-Time Ads and Content
    WSJ.com
    Agencies, Companies, Promotions
    Demand Media, a 4-year-old company that has yet to turn a profit, has been on a campaign to lure major ad dollars from deep-pocketed marketers by selling special sponsorships that mix content and advertising. One of the steepest hurdles: convincing marketers how it stands out from the pack.
  • How Starbucks Plans to Capitalize on Free Wi-Fi
    Mashable
    Companies, Strategy, Promotions
    In an interview with Mashable, Starbucks’ Vice President of Digital Ventures Adam Brotman revealed intimate details around the vision behind the Starbucks Digital Network--a localized five-channel network with curated content--and the various entities participating.
  • Going Viral For The Wrong Reasons
    ReelSEO
    Companies, Video
    The University of Georgia posted a "cringe-worthy" YouTube video that it later pulled, either out of embarrassment or to help stem the unwanted negative attention. But someone ripped it and reposted it--and now it's getting hot in the viral world—up over 100,000 just in three days. If only UGA had known the rules of video marketing.
  • Using Video to Reach Millennial Parents
    eMarketer
    Companies, Video, Targeting
    In a first for the brand, Evenflo has taken on online video marketing with a series of webisodes highlighting the funny side of parenting. "Using online and print, millennial parents are remarkably targetable," says CMO Chris Craig.
  • Just Make It: Hard Workin' Ads
    Adweek
    Advertising, Companies
    Keeping in mind a nation battered by recession, advertisers including Jeep, Levi's, and Dickies are turning up the 'tis-of-thee dial -- only this time, it's less about flag-waving and anthems than nostalgia for a time America was a global leader known for good, old-fashioned hard work and craftsmanship.
  • Can You Buy Me Now? Apple and the War for the Mobile Market
    Wired
    Companies, Mobile, Strategy
    Early on in the PC revolution, Apple refused to license its operating system to other hardware makers and ended up ceding the market to Microsoft. Now in the mobile-market version of this story, history seems to be repeating itself, only Google is Microsoft, Android is Windows, iOS is the Macintosh OS, and Apple is, well, Apple.