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  • Google’s D.C. ties worry some consumer advocates
    Boston.com
    Consumer advocates assert that Google’s emergence as a mandatory tool for successful election campaigns will inevitably make members of Congress less willing to butt heads with the company over big policy issues, such as Internet privacy and Chinese trade.

  • Video Chat Is Where It's at -- but How Do Brands Fit in?
    AdAge.com
    A growing number of consumers are using video chat in conjunction with social networking. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences.

  • NHL Social Media Strategy Keeping Fans Glued To Site
    MediaPost
    Real-time Twitter feed on the ice hockey league's site produced the most impressive interaction with fans to date. Now the NHL hopes that kind of loyalty rings through to advertisers.

  • Citigroup Faces Consumers On The Web
    Forbes.com
    In an effort to soothe the public's skeptism post-bailout, Citibank has launched a multimedia branding campaign positioning itself as more accessible and transparent. Integral to its strategy: personal blog posts from CEO Vikram Pandit. "This is an attempt by us to show how we can reform ourselves and at the same time behave in a responsible customer-centric way," says CMO Lisa Caputo in an interview with Forbes.com.

  • Why Bertolli Is Using Webisodes to Promote Frozen Dinners
    Brandweek
    In an interview with Brandweek, Unilever marketing director Gaston Vaneri discusses Bertolli's upcoming Oscars debut--which uses digital and social media, as well as celebrities--and why you can expect to see more digital marketing from the frozen food company in the coming months.

  • Healthy Choices Aid ConAgra Resurgence
    AdAge.com
    The restaging of its Healthy Choice line represents one of ConAgra's best success stories. CMO Joan Chow explains how she turned up the marketing and innovation heat by getting the C-suite on-board.

  • Relationship marketing in the limelight
    DMNews
    John Zell, Razorfish's VP of customer relationship technology solutions, explains how technology and social media have brought CRM to the front of marketers' mind.

  • Will E-Commerce Help Facebook's Ad Sales?
    AdAge.com
    There's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media -- specifically, with Facebook.

  • How e.l.f. Became a Social Media Giant
    Brandweek
    Arguably the most present CMO on Twitter, Ted Rubin, a former protege of Seth Godin, spends zilch on traditional advertising. "It's part of our business model and part of what allows us to sell products at the prices we do," he says. Here's more about how he has amassed such a huge Twitter following, why CRM and marketing go hand-in-hand, and why CMOs are fighting with the C-suite.

  • Can One Bad Tweet Taint Your Brand Forever?
    AdAge.com
    Finding complaints about products or marketing online is increasingly quick and easy. Knowing when and how to respond is at best an emerging science -- or art. Here's how some big brand names, such as P&G, J&J, and Sprint, handled themselves amid complaints.