Native advertising: It's the digital marketing term du jour.
Everyone's talking about it, but no one seems to know (or agree on) exactly what it is, much less its benefits or how best to deploy it. Yet with every one of the OPA's member companies saying they'll offer native advertising products by year's end, and with Twitter's IPO based on solely native advertising offerings, clearly native is a force to be reckoned with.
Altimeter Group recently published the first independent research on the topic to help define the term, determine the best use cases for native, and outline best practices. (Help yourself to the full report: Defining and Mapping the Native Advertising Landscape.) Now, this infographic, shared exclusively with CMO.com, illustrates the primary findings from that research.