Last month, this uathor attended the Marketing Operations Executive Summit — an intimate gathering of around 100 marketing operations executives — to give a talk on agile marketing. What he left with, however, was a profound appreciation for the ascendency of the marketing operations role. In the words of Craig Moore, a director at Sirius Decisions and the opening speaker, until recently, marketing operations was the island of misfit toys. It was definitely not the sexy side of marketing. It had little funding and little influence. If there was a metaphorical basement in the House Of Marketing, marketing operations was down there, shoveling data like coal. But then a funny thing happened.