By now, most marketers have heard about the PR nightmare that plagued Carnival cruise lines' Triumph fleet. Prior to the debacle, Carnival’s “fun ship” branding strategy was great, but people cruising on the Triumph certainly did not have that experience. Will Carnival ever recoup its potential loss of revenue, and its loss of passengers? Will it build back its brand? It is not impossible, but Carnival must take steps to regain its stakeholders' trust.