With a vast array of sites, communities and social media channels jockeying for their attention, CMOs have perhaps the smallest window in human history to reach their customers. Taken in their totality, these challenges create a crippling engagement crisis for marketers in every industry. The only way out of it is to create a more effective, sustainable way to measure and influence the customer behaviors that support key business objectives. To conquer their engagement challenges, today’s world-class companies are borrowing the same principles that have made addictive, compelling user experiences—such as social games —and applying them to their digital experiences.
Download The CMO's Guide to Beating the Engagement Crisis (PDF).