The numbers show that most businesses are not fully leveraging, or even understanding, the world of social media marketing and social business. The advent of social media left many marketers feeling as though they had a new, free way to market directly to their customers. Over time, it has become apparent that getting return on social media marketing use is not as simple as just creating a dialog with contacts. In order to be effective, social media marketers need to implement the same types of digital marketing tactics that ecommerce and search engine technologists have used for years.
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