Gamification — the use of gaming principles and technologies to drive customer engagement — is the most unique business development to emerge in the past couple of years. Gamification is a triple-threat strategy. Properly executed it can drive higher customer loyalty, increase marketing efficiencies and boost brand differentiation. Of the many industries it is being implemented, retailing has produced some of the most interesting case studies.
Read related article, "Restaurant.com Bakes Gamification Into Its Loyalty Strategy."