Brian Solis shares his forward to the new book "Share This Too," released by Wiley: "Do you realize just how much is changing right now? I promise you that it’s bigger than you think. And your role in this is also much grander than you know or believe. See, disruptive technology, social networks, new influencers, they’re leveling the media hierarchy. The ado of crafting messages, pushing them upon targets, and propagating them every and any way possible while attempting to control your story is not only the old way, it’s the very thinking that’s held marketing back for decades. But you? You’re at the forefront of a new era and marketing communications and its future is in your hands."