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Insight

 ›  Lifecycle Marketing  ›  Conversion

Topics include consumer behavior, customer conversion, customer engagement, e-commerce, online shopping, purchasing behavior, brand awareness

  • The Value Of A Social Media Fan. . .Priceless
    Social Media Today
    Statistics, Conversion, Branding, Loyalty, Social Media
    As social media continues to win respect and legitimacy in the hearts and minds of executives across the world and more companies than ever are looking to open up a Facebook page to take their brand “social,” a question that is repeatedly asked by brands is: What is the value of a fan? (or a “liker” in today’s terms).
  • 3 Reasons Your Brand Doesn't Have More Facebook Fans
    iMedia Connection
    Conversion, Social Media, Strategy
    Whether your company has been on Facebook for a couple of years or is just starting out, there are clear pathways to success for brand marketing on the platform. But it requires time, resources, and a solid strategy.
  • The Online Media Conversion Guide
    CMO.com
    Conversion, Optimization, Web Sites
    The Internet has transformed the entire notion of "content" into a ubiquitous resource that is difficult to own or differentiate. Online content is highly perishable and—by and large—free. Audiences are more fickle than ever, and almost nothing prevents them from quickly jumping to another site to find the information and experience they are seeking. Today media sites have to be more than just relevant—they have to resonate with viewers.
  • The Why And How Of Dynamic Content Personalization In E-mail
    Chief Marketer
    Conversion, Email, Targeting
    Dynamic content personalization improves the performance of e-mail marketing campaigns by optimizing the visual elements displayed to each recipient.
  • The Online Retail Conversion Guide
    CMO.com
    Conversion, Strategy, Optimization, Web Sites
    Today, very little effort is put toward optimizing the full conversion funnel on e-commerce sites—from landing page through purchase—to maximize sales. In fact, few understand the conversion levers from the top to the bottom of their conversion funnel, and even fewer are equipped with the insights required to press the right ones. The result: An astonishing 97 out of 100 online shoppers leave a site without buying. So what's involved in conversion optimization? Following are the fundamental tenets you need to master.
  • Five Strategic Success Factors for Linking Customer-Focused Tools
    1to1 Media
    Conversion, Reporting, Loyalty, Retention
    Although companies have various technologies in their infrastructures that are in place to perform complementary and sometimes overlapping functions, there is real value to integrating technologies that aim to improve the customer experience and streamline business operations. Here's what to consider.
  • Head’s Up: Your Search Marketing Strategies Need To Evolve
    Search Engine Land.com
    Conversion, Search, Strategy
    As consumer behavior expands to include searching through apps, communities, or via non-PC devices, marketers will need to think about search marketing as more than just SEM and SEO. Forrester expects search marketing to evolve into an umbrella term which means using any targeted media to help an advertiser get found.
  • TV ad landing pages: 10 best practices
    eConsultancy
    Conversion, TV/Cable, Web Sites
    TV commercials that include URLs or search calls to action to encourage viewers to go online and find out more has become common practice. But what happens when they land on your landing page? Following are some suggestions on how to give them the best experience and, ultimately, drive sales.
  • Five Big Mistakes CMOs Make With Search
    CMO.com
    Conversion, Search
    Despite search marketing’s role as a highly effective channel for most leading brands today, many CMOs are making mistakes that could translate into an advantage for their competitors. What’s needed is a fundamental understanding of search marketing’s basic tenants.
  • Why mobility is key to creating loyal consumers
    Mobile Commerce Daily
    Conversion, Mobile, Loyalty, Retention
    Unlike a card sitting unseen in a purse or wallet, and unlike sales offers that come through the post or email, a mobile loyalty program can deliver incentives to consumers wherever they are, targeting them for timely promotions and, in the future, even reaching them when they are in physical proximity to a retail location.